Selected writing / Campaign concept & copy
SIP CURIOUSLY.
Turning the language of tasting notes into a campaign you can almost feel.
The assignment
For Della Viti, a wine, whiskey and craft beer experience, the campaign brought tasting descriptions out of the realm of connoisseurship and into the language of everyday human reactions. The idea: let the words describe the taste, and let the faces show how it feels.
01 / The idea
02 / Print advertisement
Notes worth noticing.
German-style Maibock / A tasting note made visual
Original copy by Michael Zydzik
Notes of bread and biscuits with a crisp finish, just like a great German-style Maibock should be.
03 / Print advertisement
A taste with a punch.
High-acidity wine / Turning a tasting description into a human expression
Original copy by Michael Zydzik
A tart, angular wine with high acidity, it’s like getting punched in the arm over and over.
CAN FEEL.
One line connected the experience across print and social. The creative lets the writing and the imagery play off each other, rather than compete for attention.
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