Selected writing / Brand concept & copy

COLOR IS CHARACTER.

Four colors. Four personalities. A product detail becomes a way to see yourself.

Freya / Color naming · Brand language

The assignment

Because a product designed for women should speak to who they are, not simply what it does. Each Freya color became a personality—not a specification.

01 / The color stories

FOUR COLORS.
FOUR PERSONALITIES.

Original concept and copy by Michael Zydzik

Peachy

Always finding the silver lining, you exude and inspire happiness. You’re the golden ray of sunshine on a cloudy day.

Royal

You know that pampering yourself isn’t selfish. Hey listen, you deserve it. You’re the queen, right?

Breezy

You don’t let the small things get to you. You take it light, your spirit runs free and you’re the life of the party.

Raven

Never following the crowd, you make your own way and keep a little mystery about you. After all, the best stories unfold over time.

Four Freya razors in peach, lavender, pale blue, and dark navy, floating among bubbles — Freya / Four colors, four personalities

MORE THAN
A COLOR.

The color names and their stories give each product a voice—an invitation to identify with a feeling, rather than choose from a list of specifications.